With the Dems having no shot of flipping the U.S. House, they're focusing the vast majority of their efforts on maintaining the majority in the Senate. As such, the chanting point of the GOP waging a "war on women" is bound to hit a fever pitch in light of the recent SCOTUS decision. It's complete crap of course, but the Dems know they will have a willing accomplice in the mainstream media, who will basically act as a transcript service for their factually deficient screeds. The fact is Hobby Lobby is not refusing to cover all forms of birth control. In fact, their only objection had to do with the mere 20% of contraception that was of the abortifacient ilk.
Since it's easy to ridicule leftists on how vapid they are in their discourse over the contraception issue, we conservatives project that the public at large can see through it as well. However, we employed the same ridiculing tactics when such progressive pet projects as The life of Julia and "War on Women" were trotted out during the 2012 election cycle. Anyone recall who the GOP fared that year?
With all that in mind, Noah Rothman at Hot Air feels the GOP should go on the offensive with this issue.
The argument against combating the War on Women narrative with proactive and empathetic approach to the issues young suburban and exurban women regard as critical is a bit like hoping that conspicuous lump you just noticed will simply go away. Many Republicans feel even acknowledging these attacks on their party as being wholly opposed to family planning lends them undeserved legitimacy. Still others believe the party would be better off not appealing to a voting bloc for whom access to taxpayer-funded contraceptives is of primary importance.The Dems have Hillary Clinton and Elizabeth Warren waiting in the wings as potential Presidential nominees in 2016. Don't think for one second they aren't already looking ahead two years themselves.
That is a small-tent strategy. Like it or not, many young women believe that Republicans are hostile to their wellbeing, and no one is willing to listen to you if they think you don’t care about what is important to them or look down on their life choices. If there is one lesson from the Obama years that the GOP must internalize, it is that the party’s core coalition is not large enough to win the presidency. A double-digit gender gap in favor of Democrats will almost always deliver the White House. Party building is a project for the off years. If the GOP waits for 2016 to appeal to nontraditional GOP voters, it will already be too late.