Hypothetical: Suppose you donated money to an individual running for political office and they took a significant percentage of those funds to line their own pockets. That would seem to be a blatant violation of basic campaign finance laws, right? Well, if the recipient looks to benefit personally from such donations (as opposed to utilizing funds directly for campaign activities like ads, literature, etc.), a quasi money laundering operation would certainly be more discrete.
To put it lightly, Mike Lindell is a non-traditional candidate for governor. He has the unique backstory of going from a crack addict to the founder and CEO of one of Minnesota’s best-known companies. Now he also has an unusual method of campaigning. He’s giving away free pillows from My Pillow and copies of his autobiography.
“This is our little ‘Go Anywhere’ My Pillow,” he told 5 EYEWITNESS NEWS on Tuesday while pulling one out from under his desk. “It’s like a mini-pillow. We’ve used it in promotions for a long, long time. I love doing parades.”
Video posted on social media shows Lindell and his campaign volunteers throwing the pillows to people along a parade route in Foley last week. There’s no question it’s clever campaigning, but there are questions about whether it’s legal under state campaign finance laws. Lindell says his lawyers say it is legal.
“These aren’t full-size pillows,” he says. “They’re little pillows just like if you gave away a hat or a shirt or anything. Our literature is inside it. We followed all the guidelines…”
Lindell sent 5 EYEWITNESS NEWS an invoice showing his campaign bought 2,500 pillows from My Pillow for $4.50 a piece, or a little over $13,275.94, including tax. Campaign finance reports from Lindell show he’s bought about $250,000 worth of his autobiography to give away instead of using campaign brochures.
So when Lindell sells merchandise, whether it be books or mini pillows, who benefits financially? I mean, it's possible he decided that his favorite charities, as opposed to himself, would be the recipient of funds derived from those specific items. But even then there are some grey areas as charitable contributions are tax deductible. He (or his business) still benefits.
There have been some polls this past month which have shown Lindell leading the GOP field for Minnesota governor. If by some minor miracle he receives the nomination, his general election candidacy would be dead as a doornail even if he had a pristine background. But with questions regarding his handling of campaign funds looming over him, such a controversy would be amplified by orders of magnitude once he squares off with a well-funded Democrat like Amy Klobuchar.
If there were no competitive statewide primaries on the DFL side, you can bet many Dem voters would take the liberty of crossing over to vote GOP in an attempt to elevate the most vulnerable general election Republicans. Thankfully, right-of-center voters have a golden opportunity in August to send Lindell packing. Our mission is clear.
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